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* A ONE-DAY CONFERENCE on DESIGN, ENTREPRENEURSHIP and INSPIRATION *

On Friday, June the 6th 2008 in Chicago

Learn about taking control of your own work by seeking out methods to

inspire new thinking and adopt unconventional ideas about collaboration and business via
six presentations and discussions led by 37signals, Segura Inc, Coudal Partners and friends

The 3rd SEED CONFERENCE

will fill your head with knowledge you can use. This isn’t about theory, it’s about practice

You should attend if you’re a designer (print, web or video) or a business-minded soul who is looking to take creative
ideas and turn them into something SATISFYING & BANKABLE. Anyone creative with an open mind will take away
something useful. This is a day of active learning, not just idle listening. Only 270 seats available.
REGISTER NOW

The venue will inform the discussion too, SEED will be held in the “Cathedral of Modernism”

CROWN HALL by Mies van der Rohe

Painstakingly renovated in 2005, Crown Hall stands as one of the most important buildings of the modern age and it
was also held in the highest regard by Mies himself who said it best represented his “architecture of almost nothing.”

* THE DAY’S SCHEDULE and INVITED GUESTS *

CARLOS SEGURA is the founder of Segura, Inc. an internationally recognized visual communications company and the creator of T.26 the web's original digital type foundry as well as the 5" retail brand and the Cartype weblog.

JASON FRIED is the founder of 37signals, influential creators of web-based communication and collaboration tools Basecamp, Highrise, Backpack & Campfire and authors of the book Getting Real and the popular weblog Signal vs. Noise.

JAKE NICKELL is the Founder and JEFFREY KALMIKOFF is the Creative Director of skinnyCorp, the force behind the unstoppable community-based tee shirt design concept Threadless and a steady stream of other great ideas.

EDWARD LIFSON is a National Public Radio correspondent, architecture critic, blogger and Loeb Fellow at the Graduate School of Design at Harvard. He’ll talk during lunch about the Crown Hall, the IIT Campus and Mies.

JIM COUDAL is the founder of Coudal Partners, a design and advertising consultancy that has created numerous brands and concepts such as The Deck Advertising Network, Jewelboxing, Layer Tennis and Field Notes.

GARY VAYNERCHUK is the proprietor of Wine Library TV and a perfect example of someone who has used the web and his own ingenuity to harness the power of his passion. Check him on Conan, Nightline and Ellen.

An OPEN PANEL DISCUSSION will follow the presentations and the day will conclude with a
RECEPTION on the LAWN of CROWN HALL featuring wines selected by Mr. Vaynerchuk.

* SIX CONCISE INTENSE PRESENTATIONS and AN OPEN PANEL to ALLOW FOR *

Much DISCUSSION and INTERACTION

An amazing setting, great food all day catered by Big Delicious Planet and a reception on the lawn afterwards.  SEED
promises to be an amazing Friday, which will leave you with an entire summer weekend in Chicago & take our word
for it, a summer weekend in Chicago is pretty tough to beat. Regarding SEED, you can take other people’s word for it
too. Here are a few reviews of SEEDS 1 & 2: Mike Rohde, Jameson Watts, Anthony Zinni, Bud Caddell, Chad Udell
DK Design, Scott Dierdorf, Larry Wright, Wake Interactive, Matt Jankowski, plus search Google for more comments

SEED is SOLD OUT

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VARIOUS DETAILS: Registration opens at 8a and the conference will conclude around 5p, followed by the reception. Breakfast, a
buffet lunch, including vegetarian options, and appetizers at the reception will be served. WIFI is free. Parking is included and IIT
is easily accessible by public transportation. In fact, the CTA Green Line runs right through the Campus Center. From downtown a
taxi should be around $10. Directions. Google Map. We don't have any hotel affiliations but we dig The Burnham, The Amalfi and
The James. The Sox host the Twins SEED weekend. REM is at The UC, Blues Fest is on, as is The Printer's Row Book Fair. Peace.

Copyright 2008, Seed Chicago Conference. All rights reserved.